One way to go viral and get publicity nowadays is to follow one of the Kardashian’s strategies. Get people to talk about you, including your haters. It works all the time, because both your haters and fans would be keeping up with you. What is he or she going to do today? What is this person up to nowadays? Some people will hate but they will still want to know what’s up with their competitors? That basically means more views and publicity for you. And who knows, after that they may start buying your products from you; they may hate you but they like your game, or what you ride, or wear, and so on.
Another strategy you can use to go viral and get more publicity is to follow one of Beyonce Knowles’s strategies, which is basically to stand out from your competitors. Become unique, work hard, and let your work, products, services, or contents do the work for you by going viral and gain popularity in the marketplace. I was able to attend one of Beyoncé’s concerts once. I think it was when she was touring for her first solo album. It was nice, because Jay Z was there, Buster Rhymes was also there, and they both performed their hit songs that day. This was before I became a born-again Christian. I really wanted to see Beyonce performing on stage, and I got an opportunity to do so.
Technically, a lot of people started underground until they became public figures. Some people before they became popular in public, they were undegrounders. They started doing the things they are doing right now many years ago before they went viral in public after they got discovered or exposed themselves to much bigger platforms. At some point in your life you have to come out from hiding. Because you may have so much potential, and have so much to offer to the world; someone may need your expertise, or your awesomeness, and so forth. In the Bible in the book of Matthew chapter 5 verse 14 and 15, Jesus said, “A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house.”
You can choose how you want to get your publicity and come up with a strategy depending on your values. Some people do sorts of things as their entry way to become famous for instance, or to become who they became today. You know, things like posting or using naked videos and pictures to get more views or traffic, or backstabbing someone who is already famous so that they can also become famous using another person’s umbrella in a bad way, or to ruin their competitors so that they can take their spotlight. Myself, I rather have a good reputation with less publicity than go viral with a bad reputation. I have a Shepherd who expects me to act right. His name is Jesus. The way I see it is that, if I will be faithful with the little, soon or later, God will entrust me with more.
In the book of Luke chapter 16, from verse 9 to 11, the Lord Jesus said, “I tell you, use worldly wealth to gain friends for yourselves, so that when it is gone, you will be welcomed into eternal dwellings. “Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much. So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches?”
Sometimes it’s possible for life to lead you faster than you are prepared to handle. And if you don’t know how to handle what it gives you when you are not ready for it, you can lose it, or devalue it, or it can crush you because you have no capacity to cope with it. I have shared this before; a lot of people who got lucky to win lottery a million dollars for instance, ended up being broke again. Why? Because most of them did not have enough financial knowledge of how to keep and multiply the money when they won the lottery. They were not prepared to handle such wealth in a way to continue to exponentially grow the money they got by investing it and buying more assets instead of liabilities.
It only takes one time ladies and gentlemen for your spouse to find out that you are cheating on him or her. And after that your marriage or life will be a different story. You can also lose a job just because of a bad reputation. I used to work with this pharmacist who lost his job because he was illegally selling narcotic drugs to customers. In fact, because of that he lost his pharmacist license. You can also lose customers, or lots of revenue because of bad reputation.
There are people who do not care about their reputation, but then there are those who do. Even though sometimes I think you may try to protect your reputation, but for somehow circumstances beyond your control may happen to ruin your reputation at some level. But if we will be given an option to choose, in the Bible, in the book of Proverbs chapter 22 verse 1, it says that “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” In other words, being known is far less important than what you are known for. However you do it when managing your brand, business, products, or services, career, even your personal life, your reputation is valuable than you think.
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