Customers’ behaviors vary and change in time. So the more you know, and more clarity you have about your ideal clients or customers, the better for your business. That’s why experts suggest that we need to test first our products and services to the market and see their response. And this testing can mean different ways; maybe provide free sample products, or free trials, and see how people and future customers will respond to them. And depending on the nature of your business, to you it could also be something else; maybe free one-on-one consultation, free seminar, and so on.
From early on you need to identify your customers so that you can be able to know who they are at hand, their ages, locations, income, their driving behaviors to buy things. You need to get deeper into their needs, wants, demands, and so on. It will help you to get more focused on particular target audiences and market.
As an entrepreneur, customer satisfaction should be your central focus and agenda. Why? Because all customers have a tendency once they are satisfied to always come back. Meaning that if your business is customer satisfaction guarantee, then there is assurance you may last longer in the industry.
But you need to identify that ideal customer for your product or service. Doing that not only will help you with the process of providing customer satisfaction, but also finding marketing strategies that will work well for your business on targeting those particular ideal customers or clients.
You are the expert, you are the one who have got the solution. What are you looking on offering, solving, or providing, and what is your expectation? Your ability to clearly define and focus on customers who can most rapidly buy your products or services will be essential to your business success.
But before your define your ideal customer, maybe first you should clearly outline your expectation from your ideal customers. It will help you prepare mentally on who your ideal customer should be. You can come up with a list of what you expect your ideal customer to be.
Below are a few examples of what my ideal customers are; Continue reading “Defining Your Ideal Customer”