Building your brand image is about having a lifelong relationship with your loyal customers. Building a brand is not something that happens overnight. It takes time to build durability in order to last in the market sector and industry. It takes time to connect with your customers in the most effective way possible for them to be able to experience ripple effect of your brand products and services, and all the value and benefit that your business will be offering and providing them.
That’s why you need to go into business with a long-term mission. Don’t go into business with short-term intentions, there are no quick schemes and results when it comes to building your brand. All these famous big and amazing brands such as Apple, Microsoft, Sony, Samsung, Nike, Adidas, EBay, Amazon, and Facebook for instance, they all have a reputation for something and it took them awhile to achieve that reputation.
Depending on the nature of your business, it can take you a really long time to figure out how to reach your audiences, customers, or clients, and learning what really works well for your business to get to the point not only you are making a great impact, but you are making profit as well. Things grow and change. Customers’ behaviors also change in time. Even so, what you are doing now, and how you may be conducting your business can be subject to change in the next two, three, five years to come.
Maybe before we continue, what is a brand? Well, a brand or your brand is how people perceive you whenever they interact with you or your business. It’s how you or your business appears to the world. It’s what your business stands for, the image, and the reputation you have built over the years concerning your business, its products and services. Your brand is made up with everything you do as a business; the name of your business, your website, your social media profiles, the logo, slogan, the vision and mission, your story and message, the quality and kind of products and services you provide, the packaging, the customer service, your way of communicating, your style of deliverance or how you conduct your business, and so forth.
Therefore there are things you have got to put in check to help you build your brand and be more recognized. In the beginning perhaps there are going to be a lot to learn, but eventually as you keep going you will figured out which lessons to implement into your business to help you develop a better understanding of what your customers want and how to exceed their expectations.
- It’s about authenticity
It really is. Your brand should be a reflection of who you are. You have to be close to who you are, what you want, and how you want it. If your business is not based on personal branding, and it doesn’t have to do with marketing yourself and your career as a brand, then whatever your business is about, it has to stay close to your business vision, mission, values, and what you want to achieve and impacting, and how you are going to do it as a business entity.
The more authentic you will be, the longer you will last. Focus on what you do best and offer an authentic experience and solution to your customers. Focus on the value and benefit that you can give to your customer that is relevant. It’s through your authenticity is where you are able to be different and distinguish yourself from other brands. So in order to withstand the test of time, your brand message needs to be true to who you are as a company. Because you can only be who you are for a really long time, so don’t try to be something you are not.
Listen to <<< “There is Power in Being Yourself” >>>
- It’s about storytelling
Check out <<< “Our Story” >>>
The secret of successful people or businesses is in their stories. You have got to have a story to back up your brand. You have got have a brand story that can give an internal and soft value to your customers. Storytelling is powerful. Your story can emotionally connect your customers to you, more than your services and product features can…hahaha. Continue reading “Building Your Brand”