There are many ways your audiences can find you. For instance; they can hear about you through social media, maybe through advertising or just through social connecting and networking with others, or they can find you through search engine like Google and Bing search engines, when they are searching for something and land on your website or page, or through a word of mouth and so on. When they land to your page, whether it be home page, content page, or a landing page, what is going to really help you to make a connection with them for the first time to become your ongoing audiences or customers is not because they found you, but the information they will see and read when they land there; your content and your voice, your services and products, and then your pages display.
Basically when they land to your website, or page, you need to show them what they need to do, or where to click. Give them something to do once they land there. If it’s a landing page, then your page should be designed with conversion in mind. Once they found your website for instance; do you want them to buy something from you, or sign up for your newsletter to get updates? Do you have more related contents they could go to?
Be very clear what do you want your customers to do. Your main goal is to make your visitors to hangout on your website and impress them to come back, sign up or subscribe, and even become your customers, because the major goal for all your landing pages is to turn site visitors into leads.
When it comes to the quality of your contents, after they visit your site, and read and seen the information and read your story, your content has to be relevant enough and pleasing to them to converting them into a lead, subscriber, or customer.
But then after that you have to consider what will be next for your visitor to know or to do. You want to be where your customers need you, so give them something else to do there on your site or page. Be very clear what they have to do.
Ask yourself what kind of information would they be interested to see and find when they land on your website. Put yourself on your audiences’ shoes and pretend that you are them, and ask yourself, ‘If I was my own customer and I would visit this website, what is it I would want to know, see, or do?’ So you want to make sure that kind of information they are looking for is there.
Another way to consider is to think on their perspective; just think of other alternatives and different perspectives concerning your audiences, by getting yourself to think and look into things in their perspectives. What would they really want to achieve? What could be their end goal? What kind of solutions, benefits, or values are they looking for? The truth of the matter is that many people look for things, purchase products or services because of what it can do for them, so it’s not just about communicating knowledge, it’s about whether the information can help them to achieve what they want to achieve, and make a good difference in their lives.
If your visitor cannot quickly find what they are looking for, they will leave your website or page immediately. If your visitors to your website or page won’t like what they see within the first few minutes, they will search for another link that has similar information but maybe more useful. Your visitors and audiences need to find what they are looking for, once they land there and decide to take action to it that will favor you.
Another thing is that how you design your website can affect whether it will convert visitors to subscribers and customers. Experts say, it’s important to keep your homepage simple, because less is really more. You don’t want your home page to be crowded with too much things. You can list your products and services and other relevant information on different parts or pages of your website, so that your main page can remain clean and simple. But also include call-to-action on all your website pages so that if they will land to any of your web pages, it will be easy for them to see what you want them to see, maybe on your sidebars, or content pages, and et cetera. It will help if you will take a different approach to the different types of pages on your site. Keep the important pages such as contact us and all important links also on your home page or main menu so that your visitors and audiences can easily access them.
Helen Majaga is a founder of Helen Majaga International, Live to Your Full Potential Podcast & YouCount Magazine, specializing in the training and development of individuals and businesses to achieve personal and professional goals.
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